Having a website alone won’t bring traffic. Sometimes, diagnosing why your site is not getting the traffic you want can be difficult.For that reason, you might consider improving SEO. You could hire an in-house SEO specialist, a marketing agency, or a freelance SEO. You could also do the work yourself.Understanding the types of SEO can help you choose the right services to boost your website’s visibility. This knowledge can also help you fix issues on your own before passing the rest to a specialist.
Types of SEO
What Are the Types of SEO?
Three main types of SEO exist:
- On-page SEO: Actions you take with website content to improve rankings (for example, using relevant keywords).
- Off-page SEO: Actions that happen outside your website to improve rankings (for example, building backlinks).
- Technical SEO: Actions on the technical side of your site (for example, improving page speed).
On-page SEO focuses on the content of your website. Search engines favor content that is easy to find, easy to understand, and genuinely helpful.
Examples of on-page SEO services include:
- Assigning a target keyword to each important webpage
- Optimizing page titles for those specific keywords
- Updating item descriptions in an online store
- Adding fresh content to a blog
- Restructuring an old article or service page
- Adding structure to content with correct HTML tags
- Creating a content plan for each stage of a customer journey
If the content on your site doesn’t target keywords or is generally unhelpful, you may need better on-page SEO.